1. HOME > 
  2. News > 
  3. Press Release > 
  4. Acquisition of Shares of RBadvance Asia Holdings, Inc., by Inspire Investment Corporation
2019.05.13 Press Release

Acquisition of Shares of RBadvance Asia Holdings, Inc., by Inspire Investment Corporation

Inspire Investment Corporation has underwritten shares issued by RBadvance Asia Holdings, Inc., a subsidiary of RBadvance Co., Ltd. (“RBadvance”, Head Office: Akita City, Akita Prefecture, President & CEO: Kimihiko Sugimoto) through third-party allocation.

Since its founding in 2005, RBadvance has been offering total beauty services with the vision of Beauty for Life: Sharing the beautiful living with all people, operating 28 beauty salons, 3 eyelash extension salons, and 1 store specializing in cut and color in the Tohoku region. Throughout ASEAN countries, especially Malaysia, where the basic living standards such as food, clothing, and housing are being met, and consumers are starting to enjoy a higher degree of choice, young people are spending more money on beauty just as they did in Japan in the 1990s. In response to such rapidly growing market demand, RBadvance has decided to expand into ASEAN.

At present in Kuala Lumpur, even though the demand for hair coloring is increasing, consumers have no choice but to either purchase commercially available coloring treatments and color their hair at home, or to have an expensive coloring service at a beauty salon that is 10 times more expensive than commercial products. To solve this challenge, RBadvance will develop a salon business that specializes in hair color, offering Japanese quality while keeping the price about half that of current salon prices.
According to statistics, 70% of Muslim women color their hair, and RBadvance will thoroughly pursue a localization strategy to fulfill local demands such as halal-certified products for coloring treatments.

With RBadvance’s accumulated expertise in beauty care and with our wealth of knowledge, experience and network, RBadvance will first launch a hair color specialty salon chain in Malaysia, with the aim of expanding to 100 salons throughout ASEAN countries over the next 5 years. With our full support, RBadvance will become the biggest beauty company in the world.


About RBadvance Asia Holdings, Inc.

Headquarters: Akita, Japan
President & CEO: Kimihiko Sugimoto
Foundation: 12-Jan, 2019
Investment Ratio: RBadvance 60%, Inspire Investment Corporation 40%



Shota Ueda
Inspire Investment Corporation