PNB-INSPiRE Ethical Fund 1 Investment Business Limited Liability Partnership (“PIEF”) acquired the stock of HATTENDO International Co.,Ltd (“Hattendo International”, Headquarters: Minato-ku, Tokyo, CEO: Daisuke Ishioka) through third-party allocation.
Hattendo International was established as a spin-off of HATTENDO Co,Ltd. (“Hattendo”, Headquarters: Mihara-city, Hiroshima, President; Takamasa Morimitsu), focusing on overseas businesses. Playing a key role as business planning and incubator for Hattendo’s overseas expansion outside Japan and South Korea, Hattendo International aims to create new businesses through various alliances and collaborations in the area of Cream Buns produced by Hattendo as well as planning and manufacturing their own products.
Hattendo, who is dedicated to hand-made products with its main product of “Cream Bun,” best enjoyed refrigerated to deliver a softly melting experience, continues to grow its business based in Japan since the sales debut of Cream Bun in 2007. By August 2015, Hattendo established Hattendo Singapore Pte. Ltd. in Singapore under its direct management. Additionally, Hattendo succeeded in expanding its licensing businesses in Hong Kong and Perth, Australia.
Hattendo established Hattendo International on March 5, 2019 through an incorporation-type company split to accelerate growth in overseas markets leveraging its expertise built from both domestic and current overseas operations. With this funding, Hattendo International will acquire capabilities to expand its businesses throughout ASEAN including Singapore, to gain Muslim consumers by obtaining Halal certification for their products, as well as to increase licensing businesses in other overseas markets.
In recent years, chilled drinks and sweets with soft luxurious texture such as tapioca milk tea and soft serve ice cream have gained increasing popularity among consumers in ASEAN countries. Hattendo’s Cream Bun, a cold and creamy melting sensation, is hygienically packaged and suitable for grabbing by hand making it an ideal gift. All this shows great potential for their continued brand expansion, leading PIEF to provide Hattendo International with all their knowledge, experience and networks that have been accumulated through their activities up to the present.
About HATTENDO International Co.,Ltd.
Headquarters: 5-3-10 Minami Aoyam, Minato-ku, Tokyo, Japan
CEO: Daisuke Ishioka
Capital: 117.86 million JPY (including capital reserve)
Investment Ratio: HATTENDO Co,Ltd. 62.3%, PIEF 37.7%
PNB Inspire Partners Corporation