AZUKI BAR products will be released in 3 different flavors in September 2021 through Imuraya Startup Planning Corporation (I-SUP), an investee of PIEF. I-SUP has been establishing the business basis to enter the Malaysian iced confectionery market since founding IMURAYA MALAYSIA SDN. BHD. in 2019 as the best candidate gateway to the ASEAN market.
Taking advantage of the features of Imuraya’s flagship Azuki Bar series, the product has been fully localized for Malaysia. The product earned Halal certification by the Islamic Development Authority of Malaysia (JAKIM) to appeal Muslim consumers who make up approximately 60% of Malaysia’s population.
Imuraya Group Business Strategy Office